LV(路易威登或驢牌)為什么這么貴?
Why is Louis Vuitton so expensive? | CNBC Explains譯文簡介
網(wǎng)友:人們想要炫耀他們的財富,或者給別人制造出他們有錢的錯覺。結(jié)案。
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People want to flaunt their wealth, or create the illusion that they’re wealthy. Case closed.
人們想要炫耀他們的財富,或者給別人制造出他們有錢的錯覺。結(jié)案。
$20 is the cost. The rest is how stupid the buyers are.
成本是二十美元。其他的價差,彰顯了購買者是多么的愚蠢。
Probably people just like it, you can't call them stupid becuz they like it
也許只是人們喜歡它,你不能說他們是愚蠢的,因?yàn)樗麄兿矚g它。
Idk why you guys are so pressed over people spending their money on huge brands. Its called marketing strategy, and if you have a huge brand/company, you would do the same for profit
我搞不懂你們這些家伙,別在大牌上面花錢,你們?yōu)槭裁匆H低人家呢。這叫市場營銷,如果你有家大牌企業(yè)的話,為了利潤,你也會這么做的。
The richer u r ...the dumber u will become
你越有錢……也會變得越傻
There is absolutely no reason why a leather bag should cost $55,000. No reason. Unless it’s alien leather.
一個皮包為什么要價值5.5萬美元啊,完全沒有理由啊,沒有理由。除非那是外星人的皮。
so expensive because human is stupid, until corona happen, human start to know what they really need and what they really don't
這么貴,是因?yàn)槿祟愂怯薮赖?,直到新冠爆發(fā),人類才開始知道,什么是他們真正需要的,什么是他們不需要的。
Nope . My daughter works there and was working from home no slow down in sales can you imagine ?
不是這樣的,我女兒在那兒上班,在家工作的時候,店里的銷售額并沒有掉下來,你能想象嗎?
Now, you can find and buy luxury items up for sale for less in local pawn shops now since many are going broke
現(xiàn)在因?yàn)楹芏嗳似飘a(chǎn),你可以在當(dāng)?shù)氐牡洚?dāng)行,以更低的價格買到奢侈品。
I rather have cheap bag with lots of money inside
我寧愿有個便宜的包包,里面裝很多錢
Because many people feel so INSECURE without buying brandy clothes/bags/shoes... Insecurity is one of problems that ppl have nowadays..
因?yàn)楹芏嗳瞬毁I名牌衣服、包包或鞋子的話,他們會感到不安全……缺乏安全感,是現(xiàn)在人們遇到的問題之一…
It will never be expensive as long as no one buys it.... Stupid people makes it worth the while....
只要沒人買,它就不會昂貴……愚蠢的人們讓它變得值錢……
They’re so expensive because people are willing to pay.
它們這么貴,是因?yàn)槿藗冊敢鉃橹跺X。
This brand is intended for the rich, so if you want a LV bag and you have to put it on a credit card then it’s not for you.
這個品牌就是面向富人的,如果你想買一個LV包包,還不得不刷信用卡的話,那它就不是面向你的。
I got a LV speedy 11 years ago for a milestone birthday. Still perfect today. That's why.
十一年前,在我那個意義非凡的生日上面,我得到了一個LV speedy的包包,直到今天,它還依舊完好,這就是原因所在。
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People are so easily suckered by marketing just like diamonds.
就像鉆石一樣,人們很容易受到廣告營銷的誘騙。
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i just wanna know the real production cost and profit margin per bag
我只想知道每個包包的實(shí)際生產(chǎn)成本和利潤率
Surely they obtain a high profitability, as it happens with the glasses with famous designer brand, whose manufacture costs 50 dollars and they sell them for 800 dollars.
當(dāng)然了,他們獲得了很高的利潤,這就像大牌設(shè)計的眼鏡一樣,它們的生產(chǎn)成本只要50美元,而它們的售價則是800美元。
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Let’s just say that if the Chinese market can reproduce their bags to look identical and sell for only around $100 per bag their profit margin is around 500%. The reason why the cost is so high is not because of materials or production costs, but the demand of the product.
讓我們直說吧,如果中國能復(fù)制出外觀一樣的包包,而且只賣100美元,那么他們的利潤率會達(dá)到500%,這些包包能賣這么高的價格,不是因?yàn)樗鼈兊牟馁|(zhì)或生產(chǎn)成本,而是因?yàn)槿藗儗@類產(chǎn)品的需求。
its basically us people who make it expensive, if nobody bought it for that price then it would be cheap just like other brands
基本上是美國人讓它貴起來的,如果沒人用那個價格買它,它也會跟其他品牌一樣便宜。
Louis Vuitton is a lot like Apple, you're paying a hefty amount for the brand name.
路易威登很像蘋果,你為這個品牌名稱付了很多錢。
I'm saving up for the $55,000 handbag on my $7000 per year salary. Cant wait.
我每年的薪水是7000美元,正在為5.5萬美元的包包攢錢。迫不及待啊。
Nobody would want it if everyone has it
如果每個人都有的話,那就沒人想要了。
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Because these stuff symbolise rich, people buy it then show off
因?yàn)檫@些東西象征著富有,人們買了它,然后去炫耀
It’s so expensive becoz he’s known his company is known nd everyone wanna to have something from his company not because there is something special about his brand lMoo
它之所以這么貴,是因?yàn)槁芬淄呛艹雒?,他的公司眾人皆知,每個人都想買他公司的產(chǎn)品,并不是因?yàn)樗钠放朴惺裁刺貏e的,哈哈哈
Basically, rich people need to find ways to spend their money.
基本上來說,富人需要找到法子花掉他們的錢。
Everything French and Italian is expensive
法國和意大利造的每樣?xùn)|西,都很昂貴。
潔西
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為什么賣這么貴?也許我們應(yīng)該問問路易威登他自己了
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because the owners wanna make a HUGE PROFIT
因?yàn)閺S商想要賺大錢
I do not own a LV nor will I ever. They’ve never appealed to me.
我不曾擁有過LV,將來也不會買。它們從來就沒吸引過我。
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Louis Vuitton: In honor of my late father I'm going to charge $2000 for these handbags.
路易威登:為了紀(jì)念我的先父,這些手提包的要價是2000美元。
I can't stock my stomach with food with that bag, there's so many people who's hungry and in need I'd rather spend thousands of dollars with them than a bag.
買了那個包包,又填不飽肚子,世界上這么多人都處于饑餓之中,他們需要獲得幫助,我寧愿把幾千美元花在他們身上,而不是買那個包包。
Greedy merchant charge exorbitant price on products.
貪婪的商人對商品收取了高昂的價格。
I guess its like a "tribe " a feeling of belonging to a class
我認(rèn)為這就像是一種“部落”,是一種屬于一個階級的感覺。
Simply put: You pay for the quality, attention to detail, name and history
簡單來說:你為質(zhì)量、細(xì)節(jié)、名字和歷史掏錢
This is really cool, love LV
這真的很酷,我愛LV
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How do you show you are rich and higher in status that other people? U won't carry your income statement on your shoulder, so you carry a Louis Vuitton bag.
你如何顯得你很富有,你比其他人地位更高呢?你不能在肩膀上扛著收入表吧,所以你得挎?zhèn)€LV包包。
GENIUSES!!!!!! imagine having that success, how proud you must be.
天才?。。?!想象一下,你有了這樣成功的東西,你得多自豪啊。
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I love Louis Vuitton ??i find it pretty cheap tbh are brands who are more expresive that make shoes that cost 24$ mil for example.
我愛LV,我覺得它挺便宜的,老實(shí)說,名牌肯定要比那些生產(chǎn)24美元一雙的品牌,更加昂貴。
Real rich people don’t need expensive handbags to “improve” their image. The most valuable thing is above the neck whether they see it or not.
真正的富人,不需要昂貴的包包來“提升”他們的形象。他們最珍貴的東西都是戴在脖子上,無論它們能否被看見。
Just fooling yourself and making them profits
只是愚弄了你們自己,讓他們發(fā)了財。
This is an insane time we live in! We’re doomed!
我們生活在一個瘋狂的時代!我們完了!
Still doesn't explain why the damn bags are so expensive
依舊沒有解釋,這些該死的包為什么這么貴
I rather have a Luxury Heart to help who are in need than just show how rich I am but not helping others.
我寧愿有一顆奢侈的心,去幫助那些需要幫助的人,而不是僅僅去炫耀我有多么的富有,卻不幫助其他人。
I think here in comment section everyone is more genius then the LV owner.
我認(rèn)為評論區(qū)的每個人,都要比LV的老板更聰明。
price u pay for “show off value”
你支付的價格,是“炫耀的價值”
Because the name sounds expensive.
因?yàn)槊致犉饋砭秃苜F。
Some who buy it live beyond their means , they have hard time paying their bills but just wat to show off...what are you gonna do with it when you die
有些人在能力之外買了它,只是為了炫耀,然后他們得過一段艱難的還賬時間……當(dāng)你死了之后,你會如何處置它呢
They aren't expensive anymore. In fact free. I saw many videos recently of people breaking into their stores.
它們不再昂貴了,實(shí)際上是免費(fèi)的。我看過很多視頻,最近有很多人闖入了他們的商店。
Because people are willing to pay for it.
因?yàn)槿藗冊敢鉃橹跺X。
I can spend $3 dollars max for a handbag
買個手提包,我最多掏三美元
And here i even save money on handbag for clothes
嘿!我們在手提包上省的錢,可以用來買衣服啊。
I'll buy one for my wife :)
我會給我老婆買一個:)
This defines the psychology of sales. I only envy the people who are paid to wear the stuff, pity those who pay
這詮釋了銷售中的心理學(xué)。別人買單的人,我唯有羨慕;自己買單的人,我表示同情。
It’s the name you’re paying for. The quality of the bags is not great. I think Chanel and YSL have way better quality bags.
你是在為這個名字付錢。包的質(zhì)量并沒有那么好。我認(rèn)為香奈兒和圣羅蘭的包,質(zhì)量要更好。
Congratulations you've done a free advertising for LV
恭喜恭喜,你給LV做了個免費(fèi)的廣告
Many ladies living paycheck to paycheck buy LV bags in order to look "rich"
很多靠工資過活的女士,她們買LV包包,是為了看起來“富有”
I don't know what it's like feeling rich or being rich but it is my Dream can I follow?
我不知道感覺富有或變得富有是什么樣子,但這是我的夢想,我就不能追嗎?
trash brand. i see maids in hk carrying fake LV in street markets and putting spinach in them
垃圾品牌!我看到香港的女傭,她們在菜市場挎著假的LV,里面放著菠菜。
Maybe when they start discount, there won't a counterfeit of LV
也許當(dāng)它們開始打折的時候,就不會有LV的假貨了。
the word expensive is relative. it depends on your pocket/bank account. Haha
昂貴這個詞,是相對的,取決于你的口袋和銀行賬戶,哈哈
I buy all my Louis Vuitton from eBay
我所有的LV,都是從eBay上買的
Manufacturing a bag in France doesn’t justify $50k price. Neither does limiting items. People are just stupid and wasteful.
包在法國生產(chǎn),并不能證明五萬美元的價格就是合理的。又不是限量款。這凸顯了人們的愚蠢和浪費(fèi)。
Canada Goose is also another brand that never goes on sale and is also made in Canada.
加拿大鵝也是一個從不打折的品牌,它也是在加拿大制造的。
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That's why I got my bag Replica lol check it cuz I uploaded the quality! Super duper cute
這就是我買山寨包的原因,哈哈哈,檢查去吧,我把那些質(zhì)量細(xì)節(jié)傳上來了!可愛死了
Because people will go to any lengths just to showoff
因?yàn)槿藗儠M一切可能去炫耀
Max 150$
最多150美元
Luxury died when they began to cater to the masses. Hoodies and sneakers will never be luxurious
當(dāng)奢侈品開始迎合大眾口味的時候,它們就消亡了。衛(wèi)衣和運(yùn)動鞋,永遠(yuǎn)不會成為奢侈品。
Brand image..
品牌形象……
Because some people don't mind paying a ton of money for a hand bag
那是因?yàn)橛行┤瞬唤橐饣ㄒ淮蠖彦X買個手提包。
It's all about supply and demand as well as conspicuous consumption!
都是供求關(guān)系和炫耀性的消費(fèi)造成的!
Things will be worth as much as people will be willing to pay. No materials no history can justify the price tag.
只要人們愿意付這個錢,這個東西就值這個價。沒有材料、沒有歷史可以證明這個標(biāo)價是合理的。
It's expensive cause it's hand made ?
它貴,是因?yàn)樗鞘止ぶ谱鞯模?/b>
The money that people spend for this stuff to make them happy ,but the real happiness is to give and help the poor ... U will die and cannpt bring this stuff in ur coffin
人們在這些東西上面花錢,是為了讓他們自己感到快樂,但是真正的快樂給予和幫助窮人……人是會死的,你沒法將這東西帶到自己的棺材里面。
There's more expensive than LV .... and that's Louis Vuitton × Supreme baby!!!!!
還有比LV更貴的……那就是LV和Supreme的聯(lián)名款!!
We have a proverb here in Egypt : " The wealth of the A**hole is from the insanes' pockets" I think it applies here.
我們埃及有句言語:“傻逼的財富,來自于瘋子的口袋”。我覺得挺應(yīng)景的。
There’s a sucker born everyday
每天都有憨貨誕生
So you are telling me that those bags cost more than my yearly salary god damn I'm a Broke asshole
所以,你是在告訴我,這些包包比我一年的工資還多,該死的,我是個窮逼
Meanwhile in Africa... thousands of people are dying of hunger..
然而在非洲……成千上萬的人還在忍饑挨餓……
It’s not expensive, it’s appropriately priced. I love my six Louis Vuitton wallets.
不貴呀,價格還挺合適的。我有六個LV的錢包,我愛它們。
CHINA imitates them and Sold it to developing Nations.
中國仿制了它們,然后賣給發(fā)展中國家。
I think LV is pretty affordable compared to Chanel or Hermes.
我認(rèn)為LV比香奈兒和愛馬仕便宜多了。
everyone who‘s critizing LV has never had the joy to shop a high quality product in Paris .. nobody beats their quality and service.
這里批評LV的每個人,都從未有過在巴黎購買高質(zhì)量商品的快樂……那里的質(zhì)量和服務(wù),沒人能比得上。
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One of the greatest marketing schemes ever. I can’t comprehend why people fall for this crap.
迄今為止,最偉大的營銷之一。我沒法理解,人們?yōu)槭裁磿詰龠@種垃圾。
Having a LV is only for show off not practical at all
買個LV,只是為了炫耀,根本就不實(shí)用。
The real reason is a lot of people all over the world are dumb enough to believe that whoever carries a LV is rich.
真正的原因,就是世界各地的很多人,蠢到相信挎著LV就是富有的。
My first Louis Vuitton bought 2003 still in good shape no damages
我的第一個LV包包是在2003年買的,它還是完好無損的
Answer- Branding
答案:品牌。
Okay I admit I am poor
好吧,我承認(rèn)我窮
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As someone living in the most expensive area in California I’d rather have a nice house than a lv bag lol.
作為生活在加州最富地區(qū)的人,我更愿意擁有一棟漂亮的房子,而不是一個LV包包,哈哈哈
Strategy is to keep the supply low in market so as to surge the demands in result gain higher profit margins
銷售策略,就是在市場上保持少量供給,來刺激需求,從而獲得更高的利潤率
I really enjoy wearing clothes that has no logo at all. It cost me 95% off if has major brand logo...
我喜歡穿不帶一點(diǎn)LOGO的衣服。如果它有個大的品牌LOGO,我還得多花95%的錢……
I am willing to spend on quality only. That’s the only reason for me to pay more
我只愿意為質(zhì)量買單。這是我愿意多花錢的唯一理由。
Actually most of the products are not nearly as nice as much much less expensive products. Would never spend as much
事實(shí)上,大多數(shù)這樣的商品,質(zhì)量還不如便宜貨呢。我從來不在這方面多花錢。
You pay the brand, that's all ! With your Vuitton bag you say to the others : Hey I am part of the "elite" ! Just like when you buy a Mercedes.
你為品牌付費(fèi)啊,僅此而已!挎著你的LV包包,跟其他人說:嘿,我是精英的一員了!就跟你買輛奔馳差不多。
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Why am watching this??. This is for people in the financial bracket who keep 50k to 70k as pocket change for the weekend
我為什么要看這個?這都是面向周末零錢口袋里裝著5萬至7萬美元的那些人。
Basically, rich people are just buying the logo
大體上來說,富人只是買了個商標(biāo)
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I don't carry handbags, so I'd spend $0 on a handbag :)
我不挎手提包,所以我在手提包上的消費(fèi)是0元,哈哈
damn. I thought they were going to talk about quality and materials and what goes into making a bag.
該死,我還以為它們會說說這些包的質(zhì)量、材質(zhì)和制作工藝。
Ego and the illusion of class, in reality it's all a false image that's all in the head making one feel superior on material possession
自我和階級的幻覺,實(shí)際上,這是一種頭腦中的幻象,以為占有了物質(zhì),就覺得自己更加優(yōu)越了。
I am so poor I didn’t even know how to properly pronounce the name of the company
我太窮了,我甚至都不知道如何正確地拼讀這家公司的名字
everyone critizing LV forgets that brands like that hold high artisanal work
每個人都在批評LV,卻忘了這樣的品牌的商品,是純手工制作的
Like another commentator added, they’re expensive because (stupid) people are willing to pay.
就像另一個人補(bǔ)充的那樣,它們這么昂貴,是因?yàn)樯倒蟼冊敢鉃橹跺X。